The omnichannel approach is no longer an “option” — it has become the new norm of retail. As of 2025, 80% of consumers continue their shopping journeys by combining both digital and physical channels. This brings both tremendous opportunities and serious challenges for brands.
The key trends we observe at Lumintis include:
- AI-powered personalization: Customers now expect not just “exclusive campaigns” but intelligent recommendations that adapt instantly to their behaviours.
- In-store digitalization: Smart kiosks, contactless payments, and AR experiences are reshaping the customer journey inside physical stores.
- Flexible logistics and fast delivery: It’s no longer only about “same-day delivery” — being at the customer’s door at their preferred time slot has become critical.
- Social commerce: Platforms like Instagram, TikTok, and others are now direct sales channels. Especially for Gen Z, social media has become the central hub of shopping.
- Choosing the right technology and applications: Omnichannel success depends not only on strategy but also on the harmony of the technologies used. From CRM to ERP, from e-commerce infrastructure to marketing automation, selecting the right applications accelerates integration and ensures a seamless customer experience.
For brands, the real challenge is managing all these channels in an integrated way. At Lumintis, our omnichannel strategies not only enhance customer satisfaction but also drive a direct increase in sales conversion rates.