A timely case from the UK: Asda is testing approximately 3,000 electronic shelf labels in its Manchester Express store, enabling instant updates to prices and product information via a centralized system.
Globally, the ESL market is growing: the market size was around US$1.52 billion in 2024 and is forecast to reach ~US$1.77 billion in 2025.
Lumintis Take:
- ESL technology is more than “just labels” — it addresses store operations, staffing efficiency, dynamic pricing and customer experience.
- For Turkish retail brands, adopting similar store-tech solutions (instant shelf pricing updates, real-time shelf data, synchronized promotions) can yield competitive advantage.
- Evaluation must consider investment cost (labels + system + integration) against annual savings/additional revenue (reduced labour hours, improved accuracy, increased shelf-price validity).
Technology investment in retail is no longer optional — it is a strategic imperative. At Lumintis, we help brands navigate and implement store-tech upgrades that drive operational excellence and growth.