One of the most notable retail innovations in early 2025 came from Europe: Decathlon has officially introduced its Scan & Rent model across multiple pilot locations. Customers can scan any product in-store, rent it instantly, or start a subscription — all completed digitally via one interface.
This is more than a UX improvement. It signals a structural shift from owning to using.
Why It Matters
Usage-based retail is growing faster than traditional ownership models.
According to McKinsey:
- Usage-based retail will grow 23% CAGR between 2024–2028.
- Rental customers show 14% higher loyalty vs buyers.
- NPS among rental users is 1.8× higher.
Decathlon’s early metrics support this trend:
- Rental conversions up 31% in pilot stores
- 40% repeat rate within 60 days
- Product lifecycle extended up to 20%
Implications for Retailers:
1) Experience-first retail is accelerating.
Consumers want solutions, not ownership.
2) Category opportunities are expanding:
- Outdoor gear
- Gym equipment
- Baby equipment
- Micro mobility
3) Requires strong omnichannel orchestration.
Rental models combine booking, maintenance, circulation and payment layers.
4) Creates new revenue streams:
- Subscriptions
- Short-term rental
- Insurance add-ons
- Usage-based upsell paths
🚀 What Lumintis Helps With
We support brands in building usage-based retail strategies:
- Lifecycle & refurbishment planning
- Rental and reservation system design
- Operational workflows & logistics
- Subscription pricing
- UX & omnichannel experience
Retail is no longer just about selling — it’s about access, usage, and sustainable value creation.