Lidl Plus combines digital coupons, personalized offers, digital receipts, and in-store benefits into a single mobile platform.
As of 2025:
- Lidl Plus reached 100+ million active users across Europe
- In several markets, over 60% of transactions are made by Lidl Plus members
Reported Results
According to publicly shared data and industry reports:
- Lidl Plus users shop 30–40% more frequently than non-members
- Average order value among app users is 20%+ higher
- Personalized digital coupons show nearly 2x higher redemption rates compared to printed promotions
- Digital receipts contribute to measurable operational cost savings
This proves loyalty is not just a marketing layer — it’s a commercial growth engine.
Why This Case Matters
- Loyalty cards evolved into loyalty platforms
- In-store data turned into personalized value propositions
- Physical shopping became enriched with digital touchpoints
Lidl Plus made omnichannel engagement a default part of the shopping experience.
Lumintis Perspective
This case highlights a critical truth:
Loyalty is not a campaign — it’s a business model.
At Lumintis, we:
- Design loyalty strategies fully integrated with CRM, pricing, and assortment
- Move brands beyond discount-driven loyalty to value-driven engagement
- Align digital and physical touchpoints into a seamless journey
In 2025, winning retailers are those who truly know their customers, activate data, and turn loyalty into measurable growth.