The mobile app market keeps growing by installs — but the real challenge lies in keeping users. Studies show:
- An average app retains ~21.1% of Android users and ~23.9% of iOS users on Day 1.
- By Day 30 the retention drops to ~2.1% on Android and ~3.7% on iOS.
- Shopping apps show approx. ~5% Day 30 retention.
Lumintis Insight:
- Acquiring users is not enough — keeping them is where the magic happens.
- App strategy must include smooth onboarding, personalization, continuous value, not just acquisition.
- KPIs should include Day 1, Day 7, Day 30 retention rates, in-app conversion, and lifetime value (LTV).
For brands with apps: don’t just focus on install numbers — ask: “How many users are still active after 30 days?” That gives you true growth potential.
At Lumintis, we help brands shift from “let’s get downloads” to “let’s create loyal users and value”.